i heart creativity.

The 3 Types of Creatives... and How They Are Changing Business

Not so long ago (ok, maybe 10 years ago),  the "CREATIVE" was a pure, obvious, and defined member of the team.  A graphic designer, an illustrator, a copywriter, and so on.  

Creativity was valued as a specific layer of "the job" but not as an expansive mindset.

We're digging deeper.  Awakeness is valued.  You can attribute this to culture change, politics, or worldwide economics but the truth is that business is changing because the PEOPLE ARE CHANGING.   As more creatives step into leadership, or as more leaders adopt creative thinking, business will continue it's seismic shift.   

Ask yourself a few fundamental questions. 

- Who is at the table NOW?  
- What do they VALUE?  
- How much do they SPEAK UP for these values?  
- How do they LEAD?  
- WHO is in the lead?  

With these answers, you've started to think differently.

Now, let's analyze the 3 TYPES OF CREATIVES and their impact on business.  


The INVENTOR adds value to society and business by bringing new things to light and to life.  These people never really stop creating.  Wheels are always in motion, building always in progress.  Creating the "thing" is much more essential than creating the process around it.  

This creative changes business by going back to the business root of doing something for the pure pleasure of it.  The lovely part of a true INVENTOR is that they are also perfectionists and will strive for their invention to work better, smarter, faster, and to have completely dynamic marketable qualities that differentiate it from everyone else's "widget".



The ENTREPRENEUR creates a structure and a method to process and monetize the inventions, the services, and the systems.  For this creative, the act of building something to a level of success and being able to claim "founder" status is it's own reward.  Entrepreneurs are often creatives facilitating the INVENTOR'S creation, but sometimes they are creating a distribution system for their own invention.  

The crystalization of business success and fundamental satisfaction for the ENTREPRENEUR comes from being autonomous, and building things within things that can stand on their own.  Businesses benefit from having "in-house entrepreneurs" or a "structured autonomy" which allows these personalities to thrive, even within an organization, and to stay long term.  The alternative?  Lose them, and lose them FAST.  This is not only a good retention tool, but it often results in amazing new principles for the business. 



This is the most dynamic group of creatives.  The ARTIST group involves people who craft words, design amazing productions via video or graphic design, who take photos, and a million sub-varieties of fine artists, as well as everyone who touches more than one of these spaces at once.  These people are taking the world by storm, one creation at a time, because it's their life's mission.  

The ARTIST is the person who lives for what they do and connects to their "work" as an extension of themselves.  ARTISTS need other creatives around them, and often need INVENTORS and ENTREPRENEURS to help them make sense of the world around them, or maybe assemble the pieces.


Creatives (and their mindset) are oxygen to a business future.  Once you have successfully recruited and retained them in your business, you need to build a perch.  A landing place.  Somewhere for them to rest their feet and feel safe.  

How you are inspiring creativity? How are you living creatively?  

Watch out - you might enjoy yourself.